our mission

Let's Level the Field for Women Athletes

She Plays exists because women and non-binary athletes deserve more.

the problem

78% of Pro women athletes make <$50K/year

While markedly improving, salaries for women and non-binary athletes remain woefully imbalanced to men's. In the meantime, viewership and fan love for women's sports is in hyper growth mode. We find this truth simply unacceptable.

the solution

SHE PLAYS.
YOU SHOP
& SHE EARNS.

She Plays is the world's first platform dedicated to growing the brands of women and non-binary athletes by empowering them with their own storefront, consisting of merchandise they have designed and created.

WHAT WE BUILT

Storefronts connecting athletes directly to their fans

Women athletes are in unchartered territory (and so are their fans). She Plays connects them to one another so athletes can focus on what matters – the game, while fans can enjoy directly supporting their favorite players while sporting merch she designed herself.

Create Your Merch

Every athlete subscriber to She Plays will choose from our pre-designed merch templates or design her own with our creative team. The merch is of the highest quality, and most of all, shows off her creativity and brand.

launch your shop

With your merch finalized, our team will create your online shop. Subscribers will also receive a social media launch kit and pro tips on how to market and sell your personal brand.

Keep Your share

This is your brand and you deserve to keep most of the proceeds from every sale. It's our brand promise to give every athlete up to 80% of the proceeds from every purchase.

our athletes, their merch.