let's level the playing field for women athletes

The next generation of women athletes are watching. Before they are playing themselves, our mission is to level the financial playing field for women athletes.

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our mission

To empower women and non-binary athletes to express themselves freely, own their brand, and build real income — independent of any school, team or system.

who we are

our founding team is ready to change the game

Our founding team is a motley crew of athletes, former athletes, creatives, brand strategists, artists, product developers and most of all – humans who care a great deal about solving inequity in women's sports in our own lifetimes.

Our founding team and advisory board is comprised of leaders who believe the future of women's sports depends on what we do with our time today.

I didn't set out to start a movement. I set out to understand something that didn't sit right.

— Evelyn Dufford, Co-Founder

Karen Savereux

Co-Founder

Evelyn Dufford

Co-Founder

alaina shearer

Head of Growth & Brand

Sara Mosiman

Advisory Board, Events

kim ‘kimfer’ flannery-rye

Advisory Board, Culture

julie sommer

Advisory Board, NIL Legal

stacy clark

Advisory Board, Partnerships

It Started with a Conversation.

Black and white image of a softball player on a field with people in the background

the founding moment

a gap too big to ignore

Our founders, two business owners and avid women's sports fans were on their way home from a softball tournament when they asked a simple question, "Why aren't there women's sports trading cards? " They spent the entire plane ride brainstorming a way to launch a sports card company that would send revenue directly to athletes. The name She Plays stuck, but the sports cards didn't as our research quickly led us to a higher demand for fashionable merch.

Ultimately, our founders – Evelyn Dufford and Karen Savereux refused to ignore something we all can plainly see: women athletes are building real audiences, but being kept out of the revenue they deserve. She Plays was born from a simple conviction — if we give women athletes the power to create their own platforms, they'll use them.

WHAT WE HEARD FROM ATHLETES

we asked, we listened and we built what athletes (and fans) wanted

Before a single feature was built, our team conducted qualitative interviews with athletes across all levels. And, as it turns out, the stories were the same.

"I want to play college sports, but I'm not sure I can manage working a job to pay for tuition and playing." Or, "I'm a pro player, but one thing I wish is that I could play in my home country and be paid the same as I am elsewhere."

The verdict was unanimous –athletes told us the one thing they'd change about women's sports would be the income disparity. They also told us no platform gave them the ability to easily design and launch their own merch while keeping up to 80% of the profits. [Mind blowing, we know].

When we spoke to fans they said they'd do just about anything and buy just about anything if they knew the funds were supporting their favorite athletes. So, we decided to create a win-win – She Plays, a platform giving athletes the ability to design and create merch their fans will love.

our values

PLAY FOR SOMETHING BIGGER

Athletes own their power (and their brand)

After hard costs, athletes keep up to 80% of proceeds from every sale. The truly own their power, every athlete will receive marketing support and education from our team of business owners and brand strategists. When you win we win.

You be you (express yourself, always)

The power of women athlete's entering our cultural moment en masse lies not only in their sheer talent and will power, but also in what they have to say, stand for and believe. By giving women athletes space to be themselves we will be taking a collective leap for equality, and womankind.

Leave it better

We may not solve income inequality in our lifetimes, but we will leave it better than when we found it. Every one of us works toward moving the needle, and at She Plays that starts with the individual athletes we serve.

our athletes, their merch.