She Plays exists to help women and non-binary athletes build brands, launch merchandise, and earn meaningful income from the communities they've worked so hard to build.

Women's sports are experiencing unprecedented growth, yet most athletes still aren't able to capitalize on their audiences the way male athletes can.

We're changing that.

Our platform helps athletes launch beautiful online shops, sell custom merchandise, and build lasting brands—with up to 80% of every purchase going directly to the athlete.

We're looking for someone who is obsessed with women's sports and wants to help tell these stories every single day.